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"It's the best thought out idea to really make a difference in so many lives, but I'm afraid most will never know it - the personal attacks have become so normal on a big scale."
"Deep down it is a matter of trust. Look, on a small scale, we would what we are doing right now - talk to one another and work through to full understanding."
"That's very difficult when the most horrible personal attacks keep flowing."
"Well then, that is where we must start - those tactics - we need to spread out and connect with people who will listen to just that - appeal to inner voices that will trust our approach of thorough deliberation - and distrust the tactics of pure dis."
Thus the i-heart spread out to build the trust network - using the 'teks' to target receptive fellow individual and connect with their alternative message.
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